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IST's
Media Convergence Laboratory to showcase mixed reality applications at
SIGGRAPH 2003 – San Diego We'll
be showing off, in a unique and entertaining way, the power of central
Florida partnerships...people in education, government and industry whose
combined talent and resources expand the boundaries of high technology.
Visit us at the San Diego Convention
Center, July 29-31, 2003.
We're in booth 3451, way back in the corner
of the hall, but way out front with action and interactive experiences.
Check out these MCL initiatives:
ENTERTAINMENT RESEARCH
With Entertainment, “the magic is behind the eyeballs.” The
magic of Mixed Reality is sparked through the imagination. Story and
play research are essential to innovation in experiential media.
Experiments in games and children’s programming are the basis for many
of our Mixed Reality prototypes. For kids, cartoons are real, so Mixed
Reality for them is a natural tool to suspend disbelief. These early
innovations are expanding the frontiers of entertainment technology
for all age groups.
Mixed Fantasy projects are developing new and compelling experiences
for diverse entertainment applications ranging from Mixed Reality game
shows to experiential movie trailers.
BUSINESS RESEARCH
Making creative leaps in next-generation applications of
experiential media
Research in Mixed Reality is not only expanding the scientific,
technological and creative possibilities of media, it is also
exploring the potential economic impact of media innovation in the
markets of training, education, entertainment, design and
manufacturing through cross
industry technology transfer.
The knowledge network of MCL commercial, academic and government
partners is a catalytic force in transforming new ideas into
innovation. New business models are producing unique concepts in value
creation based on diverse research collaborations and the application
of core simulation principles across diverse industries.
In conjunction with business research and development centers, an
innovation infrastructure is forming to stimulate and support the
constant state of change. Interdisciplinary research projects
integrate scientific, artistic and economic research throughout the
process. Industry involvement starts early to insure validation and
adoption of emerging developments.
TRAINING RESEARCH
Mixed Reality research is expanding the boundaries of live simulation
training with multiple sensory modalities by combining the intensity
of COMBAT REALITY with the dynamics of VIRTUAL REALITY. These
advancements are also being transferred to civilian applications for
training emergency service, medical response and fire protection
teams.
Through mixing realities, research is expanding the potential of
embedded training in the field and in battle labs to provide
integrated training anytime, anywhere. Advancements are being
transferred across industries from business prototypes to hospitality
training.
Integrated research in tracking, registration, rendering, display, and
scenario delivery are expanding the possibilities of CONSTRUCTIVE
simulation as well as after action review, and command and control
visualizations.
INFOTAINMENT RESEARCH
Making memories that last a lifetime
In this experience and entertainment economy, Infotainment has been a
driving force in bringing the innovations of experiential media to
mainstream audiences. Through the trillion dollar industry of
conventions, conferences and corporate exhibitions, complex and
detailed messages need to have compelling impact on audiences that
resonate above the average marketing barrage.
Mixed Reality research in infotainment is driving advancements in MR
Venues with expanded modularity, multiple levels of interactivity,
interoperable interfaces and interchangeable displays and effects.
This includes the creation of reusable and scalable content that can
reach diverse audiences.
Innovations in Mixed Reality production and distribution provide
extensive reusability through networked production studios and venues
that deliver new experiences to museums, arcades, theme parks and even
home markets.
(INFORMAL) EDUCATION RESEARCH
Mixed Reality research in informal education expands museum
experiences through enhancements of exhibitions by layering of
immersive content over cherished permanent collections.
Scalable Mixed Reality venues developed though applied research
provide smaller venues access to more dynamic content and experiences
by leveraging minimal space for maximum effects.
Innovative Mixed Reality displays support interactive group immersion
for more family oriented life-long learning.
MR AND DESIGN AND PRODUCTION
Mixed Reality research in Design and Production involves important
developments in the human-centered research of ergonomics, cognition
and human performance. Multi-modal immersive MR tools are redefining
team-based interaction with large scale, complex decision-making
applications.
The integration of the virtual with the real, especially in the
context of human presence, creates a very special set of requirements.
These challenges are transforming the traditional research facility,
leading to new types of organizations as exemplified by the Media
Convergence Laboratory.
Exploration in real-time affective evaluation (or play testing)
standards and methods are bringing unique approaches to defining
satisfaction in usability studies of experience and interaction.
COMPUTER SCIENCE RESEARCH
Mixed Reality and Interactive Visualization
Emerging scientific and technological capabilities generating new
creative possibilities
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